Full inclusions, deliverables, timings, exclusions and upgrade terms are in Services and Pricing.
02 · Before & After
Before. After.
The problem as found, then the FBL response.
01/06
The store’s own all products page said there are no products.
No Emotions · collection pageDesktop
BeforeDetail · tap for fullAfterDetail · tap for full
What we found
The all-products URL returned 0 items
Sorry, there are no products in this collection
Filters and sort were there, with nothing to filter
Any bookmark, shared link or search result landed here
What we changed
The all-products URL returns the full catalogue
A result count, so she knows where she is
Filters that actually narrow something
Fabric and size availability on every card, before she clicks
She added one dress. The bag quietly added something else.
No Emotions · cartMobile
BeforeDetail · tap for fullAfterDetail · tap for full
What we found
A £3.00 add-on switched on before she touched it
Subtotal £69.50 on a £66.50 dress
Shipping, taxes and discounts all deferred to checkout
No sign of the free-delivery threshold she was promised
What we changed
The paid add-on defaults to off, and says what it is
Delivery cost and arrival date resolved in the bag
Progress to free delivery, with the amount still to go
One total she can actually plan around
A shopper could add this dress to her bag without ever choosing a size.
White Rose · product pageDesktop
BeforeDetail · tap for fullAfterDetail · tap for full
What we found
Two buy buttons sat above the product name
No size control anywhere in the buy box
Nothing for a shopper between two sizes
What we changed
Name and price lead the page
Size is required before add to cart
Custom measurement panel sits under the selector
The link to the refund policy went to a page that did not exist.
White Rose · returns policyDesktop
BeforeAfter
What we found
The refund policy URL returned a genuine 404
The footer listed shipping and privacy, and no returns link
Checkout’s only policy link was privacy
She had to commit before knowing what happens if it does not fit
What we changed
A published Return and Exchange Policy page, in the store’s own terms
Seven days, and the exact condition the dress has to be in
Who pays the return shipping, said plainly
Linked from the footer, every product page and the cart
She had to leave the dress to find the size chart, and it was a picture.
White Rose · size guideDesktop
BeforeDetail · tap for fullAfterDetail · tap for full
What we found
The chart lived on its own page, away from the dress
It was a flat image, in inches only
Nothing said whether the numbers were her body or the garment
The header row read LENGHT
What we changed
The chart opens on the product page, beside the size buttons
Inches and centimetres, switched in place
It states plainly that these are body measurements
How to measure each one, written out
She tapped the dress to see it closely and got a smaller picture.
White Rose · product photographyMobile
BeforeAfter
What we found
Tapping to zoom used about forty per cent of the screen
The hem and the shoes fell outside the frame
The same height cap cropped the gallery on the page itself
On a long dress, the part she is judging was the part missing
What we changed
Zoom fills the screen, top to bottom
The whole garment is in frame, hem included
The gallery on the page is no longer cropped
Thumbnails stay reachable while she is zoomed in
Swipe, or use the arrows, to move through the set.
03 · Our Approach
We don’t just tell youwhat looks wrong.we work out whya shopper might hesitate.
Diagnostic methodDesktop and mobileFashion ecommerce
01
Buyer confidence
We look at the questions a shopper needs answered before buying:
Is this right for me?
Do I understand what I’m getting?
Do I trust what happens next?
02
The whole journey
We don’t judge one attractive product page in isolation. We follow the buying journey from discovery and collection browsing through product evaluation, cart, shipping and returns.
Discovery
Collection
Product
Cart
Shipping and returns
03
Evidence before decoration
Every recommendation should solve an observed point of friction. When redesign is included, the recommendation becomes an actual desktop and mobile experience rather than a vague suggestion.
Observed friction→Designed and built
04 · After You Hire Us
From booking to published.
Once you are booked, this is the sequence. What you send, what we do with it, and what lands on your side at each point.
01Find it
We audit the entire customer journey and identify where buyers hesitate.
Your project details, from booking
Desktop and mobile review
Evidence captured and annotated
Findings ranked by priority
02Design it
We turn approved fixes into complete Figma designs.
Desktop and mobile screens
Dev-ready layouts
Interaction direction
One consolidated review round
03Build it
We implement the approved work on a duplicate of your Shopify theme.
Live store stays untouched
Desktop and mobile QA
Private staging preview
Your approval before publish
05 · Services and Pricing
Pick the level your store needs right now.
Fixed prices, no retainers, no monthly commitment. Each level includes everything before it, so upgrading later costs the difference, not the whole thing again.
Find it
Full Conversion Audit
$450
What you end up with
A ranked, evidence-backed list of what to change, in what order, and why each one matters to a fashion shopper.
Included
Complete catalogue scan for inconsistencies
Deep inspection of every materially different product type, template and buying state
Desktop and mobile, with annotated screenshot evidence
Start at any level. If you upgrade later, what you’ve already paid is credited toward the higher level at the scope and pricing current then.
06 · Before You Choose
Questions worth asking first.
Do I have to buy all three levels?
No. The levels are cumulative, not compulsory. The $450 audit stands on its own: it tells you what to change, in what order, and why.
Does the audit review my whole store?
We scan the complete catalogue for inconsistencies, then deeply inspect every materially different product type, template and buying state. Desktop and mobile are both covered.
What is included in the Figma redesign?
Complete desktop and mobile designs for every in-scope recommendation, with interaction behaviour specified rather than left to interpretation. One consolidated review round, then editable, dev-ready files. Scope locks after approval; the designs stay editable.
What does Shopify implementation include?
We build from the approved Figma plus a checklist covering the non-Figma recommendations, on a duplicated, unpublished copy of your theme. Your live store is never edited directly. Private staging preview, your publication approval, then publication and a 14-day bug-only warranty.
Do you only work with fashion brands?
Fashion is our specialty, and it is where the method is sharpest: a generic audit asks whether the call to action is visible, not whether your size chart says what it is measuring or whether your photography shows how the fabric behaves. We also take selected ecommerce projects outside fashion where the same buyer-confidence principles apply.
Find it.design it.Build it.
Start with the level your store needs now. Take it further when you’re ready.
